Agentic commerce isn’t about replacing human judgment. It’s about scaling it with structure, clarity and trust.

Consumers are growing reliant on social media as a primary source across the entire shopping experience, from discovering products to making purchase decisions and engaging with retailers. Nearly ...

“If those agents are ultimately going to do autonomous buying, consumers have to trust them,” Klenoff says. “That means ...

At Forbes Research we study how leadership, innovation and strategy are evolving in this era of rapid digital transformation. One area undergoing major change: enterprise technology purchasing. As ...

Imagine being a district leader tasked with selecting the ideal educational technology tools from a sea of thousands of options. The stakes are high: The right choice can transform classrooms, while ...

TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision ...

Understanding how online platforms are redefining the car-buying process helps consumers make better use of these tools while ...