Everyone works at a different pace during the summer. People are on vacation, clients are traveling. Some companies pause to do their own internal planning. As all this goes on, it can be tough for ...

Opinions expressed by Entrepreneur contributors are their own. Polish your marketing smarts with this handy quiz. Just answer true or false to these eight questions, then read the answers for ...

Growing a franchise can be hard work. You have to think about corporate sales and marketing, as well as providing for the franchisees. It looks something like this: Corporate marketing programs.

1. Can our sales team close leads that we generate? This is where the rubber meets the proverbial road. Branding theory and the “four P’s” are all good and well, but what really matters is whether the ...

Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...