Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

Programmatic systems—which use algorithms and APIs to automate complex processes in real time—have been most widely leveraged in digital advertising. But now, programmatic technology’s reach is ...

What media leaders need to know about programmatic’s real role in CTV—unpacking the confusion, the consequences, and charting a path forward. If you read the latest analyst forecasts or industry ...

A Next.js-powered investment platform connecting high-net-worth individuals and institutional investors with premium solar farm opportunities in Cyprus. Built with modern web technologies for optimal ...

• Sometimes the model does not call the tool or stalls after a tool call → conversation breaks. • Tool calls via instructions add noticeable latency for simple UI updates. 1. Direct tool invocation ...

The mobile advertising landscape is experiencing a significant shift. For the first time since 2017, the limits of relying solely on walled gardens — platforms like Google, Meta, TikTok, and Snap — ...

In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands aiming to optimize their reach and efficiency. By automating the ad buying ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Between its Q1 earnings call and a series of new partnerships, The Trade Desk has made it clear it’s serious about programmatic digital audio. TTD’s mission has always centered on the open web – ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...