Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...

Microsoft has launched a limited preview of its Ad Selection API for developers on Edge, focusing on displaying ads while enhancing user privacy without third-party cookies. Microsoft has announced a ...

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into ...

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is "seeing significant interest in ...

Microsoft predicted in 2020 that 100 million new apps would be created yearly, leading us to develop more applications in five years than during the last 40 years. This prediction was based on ...

Google will shut down three long-running Google Groups forums for advertising developers early next year as it moves all technical support into official channels. Driving the news. Google will stop ...

Google is consolidating its advertising and measurement resources into a single destination, aiming to make it easier for developers and technical marketers to build, automate and scale campaigns.