For Aprimo, this recognition underscores their continued focus on helping businesses operationalize content with intelligence, automation, and governance built into a single, unified platform.

Marketing teams are facing major inefficiencies. A 2022 study by Forrester estimates 65% of customer content goes unused due to findability, relevance, and quality issues. Brands must create assets at ...

CHICAGO, IL and GHENT, BELGIUM--(Marketwired - Mar 16, 2017) - Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of ...

CHICAGO, September 16, 2025--(BUSINESS WIRE)--Aprimo, the leader in digital asset management and content operations solutions, today announced its latest release: Future-Ready Content Operations. This ...

CHICAGO--(BUSINESS WIRE)--Aprimo, an industry-leading provider of digital asset management and content operations solutions, today announced a new partnership with PathFactory, a leading B2B Content ...

Agentic Automation: Aprimo’s AI Agents already reduce manual workloads and accelerate delivery for hundreds of brands. New features like Predictive Metadata Dashboard provide transparency into ...

Aprimo, a provider of digital asset management and work management software, has added features to its Agile Marketing solution. "Over the past decade, we've seen a drastic rise in new marketing ...

CHICAGO, February 19, 2026--(BUSINESS WIRE)--Aprimo, a leader in digital asset management (DAM) and content operations, today announced that it has been recognized as a Leader in The Forrester Wave™: ...

Aprimo, a leader in digital asset management (DAM) and content operations, today announced that it has been recognized as a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026. In ...

It's been a roller coaster year-and-a-half for Aprimo. The marketing operations provider effectively reclaimed its name and original mission after Marlin Equity Partners acquired Teradata Marketing ...

At the Aprimo Marketing Summit, held October 18 and 19 in Chicago, enterprise marketing management vendor Aprimo honored three customers for significant accomplishments and improvement in their ...