Bernard Matthews is to reintroduce its famous strapline "bootiful", which ran for more than 25 years from the early 1980s, with a bit of help from Joe Cocker's famous track You Are So Beautiful in a ...

Food company Bernard Matthews is launching a major integrated campaign as part of a strategy to position it as a family-oriented brand. The campaign, which starts next week, aims to move Bernard ...

Matthews, who stepped down from the company’s board of directors in January of this year is thought to have been suffering from Alzheimers. Matthews is most famous for devising “one of the most ...