Add Yahoo as a preferred source to see more of our stories on Google. An image from a Colgate advertising campaign that show that Colgate logo with teeth. The toothpaste brand Colgate introduced a new ...

Colgate’s 'The Boy Who Learnt to Smile' is steeped in both India’s collective nostalgia for Smita Patil and her son Prateik’s personal memories of her.

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...