Overall, Sarah Shim – founder of personal color analysis and styling studio Yoni Color Studio in Los Angeles – says that a spring color palette consists of soft and sunny pastels, vibrant tropical ...

Seasonal color analysis, a fad from the 1980s seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok. By Callie Holtermann A barefaced woman studies ...

I’ve been thinking about color a lot lately—what shade of lip liner accentuates my lips, what paint color would look best on the walls of my new apartment, which heel matches my favorite dress. Up ...

Are you a summer, a winter, a spring, or a fall? This age-old question forms the basis of Seasonal Color Analysis, the theory of finding your most flattering colors based on your “season.” The idea ...

NEW PALESTINE, Ind. — I had deeply hoped at some point in writing this story, that I would finally get answers that have been percolating deep in my soul since I first stuck my face into a virtual ...

I went for the TikTok-viral personal color analysis in South Korea. It cost $75, and involved finding what colors suit my complexion best. Although finding out I'm a "summer pale" was enlightening, I ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...