Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

The global color authority has selected a “warming rich” hue for its 26th Color of the Year Getty Pantone’s Color of the Year for 2025 is a big win for quiet luxury lovers! The global color authority ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...

Reporter Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer. The self-described “global color authority” claims that ...

But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

Pantone’s professional color-matching kits can cost anywhere from several hundred dollars to upwards of several thousand dollars for pros who work in industries like fashion and interiors. Its newest, ...