A major new industry-wide addressable advertising consortium, called Project OAR (Open Addressable Ready), has formed. It is led by smart TV manufacturer Vizio, along with eight TV-media companies.

Addressable LEDs are wonderful things, with products like Neopixels making it easy to create all kinds of vibrant, blinking glowables. However, for those without a lot of electronics experience, using ...

These days, addressable LEDs are all the rage. A little chip paired with each LED receives signals and modulates the light output as needed. [John Peterson] was working on a project along these very ...