SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

For 5 Questions this week, the Herald speaks to Adam Omlid, who runs Aro Custom Rods, from his home in Grand Forks. A: It’s not my full-time job, it started out as a hobby. I started it about seven ...

The International Custom Rod Building Exposition featuring more than 100 display booths and 3,000 custom rod builders is set for Feb. 23-24 at the M.C. Benton Convention Center at Winston-Salem. The ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

Pop-up ads can be a real annoyance. But for Kevin Landry of Green Bay, a pop-up ad led him to start his business, Big Bear Custom Rods. “I started building rods about 10 years ago," he said. "Even ...

"Work is for people who don/t fish," states a sign in Keith Diamond/s immaculate custom rod shop at his home.

Gives you some flex to control smaller spinners but retains plenty of backbone to set the hook with authority. Best for ¼- to â…œ-oz. A mid-priced model that doesn’t skimp on performance and covers ...

What makes a kayak rod? Kevin Nakada covers the basics. Hints: a short butt for fishing while sitting down is a good place to start. Kayak fishing differs from powerboat angling in many ways.