From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

In this excerpt, organizational psychologist and best-selling author Adam Grant reflects on how we interpret and communicate data, especially in moments of uncertainty, and why stories and emotions ...

Many leaders misunderstand how to use data insights to drive their business, sometimes to disastrous effect. Nearly every action we take during our personal and professional life generates data, to be ...

Singapore, for years remained the hub for data-centre businesses as much as global banking, trade and finance activities that connected APAC with the rest of the world. But for the local industry ...