This high-level definition of a data platform is meant to help frame conversations about the category and compare vendors and their place in it. The definition itself is a moving target since the ...
A platform is no longer defined only by how efficiently it stores or processes data but by how reliably it preserves meaning, control and trust.
A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...
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