Ever book a flight and learn that other passengers on your aircraft paid wildly different fares for the exact same service? It’s not uncommon, thanks to a strategy called dynamic pricing, Dynamic ...

From airlines to food-delivery platforms, many businesses use high-tech strategies to adjust their prices online.

Ever wanted to book a flight, only to find out the fare has gone up? If it's been a week since you last searched the same route, you might not have batted an eye, but it's only been 10 minutes between ...

(NewsNation) — What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are now ...

Forbes contributors publish independent expert analyses and insights. Ever feel like flight prices are all over the map? So does the Federal Trade Commission (FTC). The consumer watchdog agency ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

The award charts for booking Virgin Atlantic-operated flights are going away Oct. 30. This page includes information about these cards, currently unavailable on NerdWallet. The information has been ...

(New sNatio n) — What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are ...