Despite the rise of online storefronts, high schoolers still want to buy their prom dresses in-person. The opportunity is bigger than ever.

Prom is more than just a big dance party – and can cost a pretty penny. AP Photo/Paul Ratje Jay L. Zagorsky, Boston University But with inflation running at the fastest pace since the 1980s over the ...

Prom season is right around the corner, which means your dream prom proposal is probably on your mind. These days, getting asked to go to prom has become just as exciting as the dance itself — and ...

For some high-schoolers, the senior prom can become a high-priced production. With elaborately staged “promposals,” lavish before-and-after parties, “Say Yes to the Dress”-esque expensive gowns, the ...