You may have heard a little rumor about third-party cookies. Something along the lines of, "Although they’ve served the business world well, their days are numbered." Despite the news suggesting third ...

The cookie debate has been dragging on for over seven years, and it's become incredibly confusing and frustrating. What started as a simple discussion has only grown more convoluted, leaving everyone ...

Safari may represent a relatively low share of browser traffic, but Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect if it redefines which technology companies can ...

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

From pretty much the very beginning, the web has been fueled by ads. And those ads have been finding their way to relevant users via cookies — those are little bits of code that websites can place on ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...