Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. Starting something new often brings a mix of excitement and ...

With corporate layoffs on the rise, a growing number of professionals are launching their own consulting startups. But competition is fierce and finding that first client can be a challenge. One of ...

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and ...

This is a response to the unemployment rate being the highest since 2021, in part due to an uncertain economy, and the adoption of AI and automation altering industry dynamics. The shift is also ...

Landing that first client feels like a major milestone. The project details are ironed out, the scope is clear, and both parties are ready to move forward. But before any work begins, there's one ...