Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.

Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...