Any profitable venture of the world is built on the love and community of returning users. With the news that McDonald's just rolled out its loyalty program, franchises everywhere should be ...

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...