Marathon’s struggles do not stem from difficulty, but from a misalignment between its design and modern shooter expectations.

A.I. companies are facing hostility and mistrust—and much of the heightened, sometimes histrionic rhetoric about the powers of the technology has come from within the industry.

There is a growing problem in modern gaming culture that is impossible to ignore. I see it every time I watch a PlayStation showcase, a Nintendo Direct, or any other gaming-related stream. The gaming ...