Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments. Analytics has been a part of the digital ...

Like other stacks, the martech stack has not been immune to its own major evolution. And as always, there are pros and cons to such change. Not that long ago tech stacks were fairly simple and often ...

If you’re a martech leader, you’re probably feeling a bit stressed — and for good reason. Stakeholders across multiple departments depend on your choices, which underscores the magnitude of your ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

Former Amazon and Microsoft executive and Glu.ai founder Sangeeta Mudnal speaks to B&T about what really determines how ...

Marketing and AI are going to get a heavy does of hype this year. But Barb Mosher Zinck does see some progress. Turns out that machine learning can help with of the most vexing martech problems: lead ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

On MarTech Day, ETBrandEquity.com engaged a panel of MarTech leaders on the topic ‘AI Integration in Martech Stack: What's Next?’. There are many forms of AI such as generative AI, large language ...

Marketing requires technology. There's no way around it anymore. To reach customers today, marketers have to create and maintain a digital presence that attracts and retains buyers. To keep up with ...