As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

Discover why customer loyalty is critical for business success and how to build it with strategies that increase retention, ...

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

In 1995, the inventor of Ethernet, Robert Metcalfe, famously predicted the collapse of the internet, only to literally eat his words in 1999. The lesson learned? The future always wins. Fast-forward ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...