Soap giant LUX is bringing its cleansing power to social media feeds. SINGAPORE – Media OutReach Newswire – 10 April 2026 – LUX has launched LUX My Algorithm, a new global initiative that reimagines ...

Soap giant LUX is bringing its cleansing power to social media feeds. SINGAPORE, SG / ACCESS Newswire / April 15, 2026 / LUX has launched LUX My Algorithm, a new global initiative that reimagines the ...

Developed in partnership with VML, the campaign transforms LUX's ads into what it calls "algorithm cleansers", content engineered to generate behavioural signals that help redirect and diversify users ...

What if ads didn’t interrupt your feed, but instead reshaped it? LUX, the world's number one soap brand, has partnered with ...

Developed in partnership with VML, the campaign transforms LUX's ads into what it calls "algorithm cleansers", content engineered to generate behavioural signals that help redirect and diversify users ...

The campaign reframes ads as “algorithm cleansers”, generating signals like watching, pausing, saving or sharing that shape content recommendations over time ...