Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. Hardly a week passes without report of another retailer ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

New data from marketing solutions provider Keen Decision Systems suggests that retail marketers are no longer spreading budgets thin across multiple retail media networks (RMNs). Rather, they are ...

The launch marks an evolution of Marriott's network capabilities, bringing personalization and curated brand integration to the forefront of travel. MARRIOTT MEDIA is a media network shaped for the ...

MEDIA MAN: Macy’s Inc. has appointed Michael Krans vice president, Macy’s Media Network, which is a relatively new source of revenue for the company and its Macy’s and Bloomingdale’s divisions. In ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

As retailers invest in their own ad networks, Lowe’s is updating the Lowe’s Media Network with new branding, more ad placements within the Lowe’s app and additional marketing channels, the home ...

Social media just isn't what it used to be. Instagram carries too much pressure, TikTok is filled with shopping ads, and X (formerly Twitter) is … well, do we even have to go there? Part of why social ...