Media buying is a frustrating process, particularly when buyers suspect a lack of transparency. But buyers and sellers alike are now partnering to help build that trust. For instance, The Trade Desk ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

SuiteDSP, developed within the Screencore programmatic ecosystem, the new global omnichannel demand-side platform built for ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...

I’m excited to share that I’ve been promoted to director of programmatic WPP Media,” Jat wrote, adding that he looks forward to the “next chapter”. Before the elevation, Jat served as Associate ...

Unique Media, formerly Geometria Media, has rebranded to reflect its evolution into a technology-driven DOOH advertising ...

Stater Bros. Markets is rolling out next-generation point-of-sale systems and programmatic in-store media through new partnerships with NCR Voyix and In-Store Marketplace. The moves aim to enhance ...

New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.

Keynes, the CTV technology company, has announced the promotions of Daniella Romanaggi to Chief Operating Officer and Scott Shepard to Vice President, Measurement & CTV. The appointments strengthen ...