Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Cascadia Liquor introduces The Den Rewards loyalty program across 12 locations, offering points, perks, and personalized ...

Add Yahoo as a preferred source to see more of our stories on Google. Philz Coffee is adding a new loyalty program, following its acquisition by private equity firm Freeman Spogli. (Courtesy of Philz ...

The Midwestern specialty grocer will give shoppers 10 points per dollar spent, and perks like early access to weekly deals ...

Traditional travel loyalty program perks, such as points and elite status, are becoming less influential in maximizing a guest’s experience. Travelers increasingly prefer personalized experiences and ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Add Yahoo as a preferred source to see more of our stories on Google. Krystal launched a points-based loyalty program this week across its store system called Club Krystal, the brand said in an ...

TabTrade said it has integrated with TradePoints to introduce a loyalty rewards program for forex traders, becoming the first ...

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

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