Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

Add Yahoo as a preferred source to see more of our stories on Google. Philz Coffee is adding a new loyalty program, following its acquisition by private equity firm Freeman Spogli. (Courtesy of Philz ...

Fresh Thyme Market has added a points-based rewards system to its existing customer loyalty program, the company said on ...

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

Add Yahoo as a preferred source to see more of our stories on Google. Jimmy John's is launching a new points-based rewards program. (Courtesy of Jimmy John's) This story was originally published on ...

From points-based systems to exclusive member perks, loyalty programs are evolving into powerful tools for both brands and savvy shoppers. The best ones blend simplicity, personalization, and real ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. This page includes information about these cards, currently unavailable on NerdWallet. The ...

Atmos Rewards (formerly Alaska Airlines Mileage Plan) is the loyalty program for Alaska Airlines and Hawaiian Airlines. The ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to performance marketing agency Media Culture’s “Holiday ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...