The rapid ascent of large-scale artificial intelligence has provided neuroscience with a new set of powerful tools for modeling complex cognitive functions.

SEATTLE, WASH.—March 13, 2025—An international collaboration of over 50 neuroscientists and researchers is pioneering a new approach to understanding the brain: the world’s first crowd-sourced and ...

If you read popular science books about the brain, you might have encountered a new “grand theory” called predictive processing. If you haven’t yet, you will. Over the last two decades, it has gone ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

In a much-publicised 2014 study, two Japanese neuroscience researchers found Brazilian soccer star Neymar used 90% less of his brain capacity – measured by neuron signals – compared to a group of ...

When a group of 20 adults living with psychosis gathered in a Yale recording space to co-write and record original songs, the researchers running the sessions were not measuring musical talent. They ...

Challenging the classic view, two cognitive scientists argue in a new review that categorization is not a late, specialized stage of sensory processing. Instead, it is a core function operating at ...