Microsoft is building a program to let brands advertise in Xbox games. It is evaluating adtech partners to provide the technology for in-game ad placement. Sources expect this ability to go live by ...

Walmart is rolling out new educational programs to court advertisers. Rivals Amazon and Instacart already offer similar programs aimed at grabbing bigger ad budgets. A big chunk of Walmart's first ...

More Twitch streamers will find invites to join the platform's Ads Incentive Program now that the company is opening up the opportunity to welcome "more... Partners than ever." In addition, Twitch ...

A few months after TikTok teamed up with Redbox to feature content on more than 3,000 kiosks, the short-form video app is partnering with more companies to expand its advertising opportunities for ...

Twitch has launched an incentive program that will guarantee select streamers a certain amount of ad revenue per month. Many creators have spoken out about the difficulties of earning a consistent ...

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a next-generation Creative Management Platform for marketers at the world’s largest brands, today announced it has been accepted into the ...

Amazon has gotten flak for how it handles user and partner data, but that hasn’t stopped it from launching a program that openly pays to stalk opt-in participants’ smartphone traffic. The ...