The following is a guest post by James Lancaster, global brand experience lead for Lysol at Reckitt. Opinions are the author's own. CPG brands are undergoing a massive step change. Gone are the days ...

Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...

The media is abuzz with articles telling us how to improve B2B sales, but at the same time, we also see headlines like “The end of B2B sales.” Who’s right? What’s clear is that there’s no more room ...