A comprehensive review of scientific literature surrounding the psychology of vaccinations has shown that shaping behavior rather than trying to change minds is far more effective at persuading people ...

Young children in a classroom (Photo credit: Shutterstock.com / Ground Picture) The landscape of modern education requires a fundamental shift in how student behavior is understood and managed.

Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

Social media didn't just grow up; it took over. Pew Research Center reports that about half of all U.S. adults say they check Facebook or YouTube daily. A lucky break online can turn an unknown ...