如今Threads最大的命门，或许就是与X实在太像。

产品归属 Meta 旗下，也就是 Facebook 的母公司，老板是扎克伯格。而 Threads 的开发团队就是 Instagram 的人马，后者在全球的月活用户超过了 20 亿。 所以，当一款新产品出现时，它所承载的第一批用户中有很大一部分都是这种尝鲜者，他们不具备这款产品目标用户的典型特征，因为动机是基于好奇，而不是用户价值。

By bringing messaging to the web, Threads is aligning its desktop experience more closely with competitors like X and Bluesky.

Mark Zuckerberg’s Instagram unveiled its new text-based social media app Threads to widespread fanfare on Wednesday evening, escalating a high-stakes clash with billionaire rival Elon Musk and ...

(AP) -- Threads, a text-based app built by Meta to rival Twitter, is live. The app, billed as the text version of Meta's photo-sharing platform Instagram, became available Wednesday night to users in ...

Threads — Meta's answer to X, formerly known as Twitter — is now accessible via the web. Previously exclusive to a mobile app, you can now use Threads on your desktop, and in this guide, we'll show ...