Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity has launched the open beta of Unity AI for Unity 6 and later, embedding AI agents directly into the editor to operate based on project context. The system supports asset generation, scene ...

The promise, problems, and developer concerns explained.

Scout-powered Code Review catches wrong-version Godot assumptions and hallucinated APIs before merge. Free Godot docs ...

Overview:  Game development tools help developers build games faster with smarter features and easier workflows.Popular ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

GDC: Ramen Acquisition of Coplay Brings Together the Best-In-Class Multi-agent AI Assistants for Unreal Engine and Unity Under One Roof Aura will be the First AI Assistant to Cover 80% of All Game ...

Google has detailed the next phase of its 'Living Games' concept: using autonomous AI agents as a core component to support cloud-based game development. Announced at GDC Festival of Gaming, Google ...

Industry veteran behind Horizon Zero Dawn's studio launches AI-powered game engine to challenge Unreal and Unity dominance.