Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...
Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...
As Unity refines its 2026 render pipeline strategy, the path to building custom Vulkan renderers has become less fragmented and more focused on the Universal Render Pipeline (URP). For sandbox and ...
If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
Unity has struggled for the past few years. The video game engine developer is finally getting back on its feet. Unity set out to "reset" itself in early 2024. It got out of non-core businesses, laid ...
"We are delivering exceptional revenue growth and margin expansion while executing on the most exciting product roadmap in ...
Tom's Hardware on MSN
Former Epic director is building a European rival to the Unreal and Unity game engines
Dev team are aiming for an engine that is 'fully European-hosted, built by Europeans, and complies with European rules and ...
Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.
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