作者：周雅作者｜周雅如果你这两年跟游戏行业的发行、投放或者增长团队聊过，几乎都会听到一种很具体的焦虑。不是“预算不够”，也不是“素材不够多”，而是更扎心的一句：钱花出去了，但你并不知道自己买来的到底是谁。这句话，几乎可以概括今天游戏买量最核心的困境。

美东时间 8 月 6 日美股盘后，游戏引擎龙头$Unity Software(U.US) 发布了 2025 年二季度业绩。且不说业绩如何，盘前波动又是一场 ...

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Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

CEO Matthew Bromberg emphasized Unity's strong Q4 performance, with revenue and adjusted EBITDA surpassing guidance. He highlighted the 15% year-over-year growth in subscription revenues and the 50% ...