Every organization’s online presence is growing and accelerating. This includes retail, of course, but also healthcare, financial services, education, insurance and pretty much any category you can ...

The web is overrun with cookies, and not the tasty kind. These small pieces of code follow you around the web and help firms build up profiles about your interests ...

Web Tracking is not the same as website tracking. The latter refers to analyzing things about any website. That’s done using different tools available to webmasters. Web Tracking is about tracking you ...

Amy Jessel made the conscious decision not to buy Facebook or Google ads to promote her nonprofit company ShapingYouth. "I went to great lengths not to monetize via Google AdSense or even sponsorship ...

This article in our Royal Holloway information security series introduces the concept of web tracking, provides an overview of how organisations track users and discusses a few of the difficulties ...

In 2025, many courts assessing claims under the federal Wiretap Act confronted a common fact pattern—use of modern web‑tracking technologies (e.g., pixels, session replay scripts, analytics tags) that ...

In 2024, plaintiffs across the United States filed various class action cases related to web tracking technology employed by companies to enhance user experience on their websites and to improve the ...