To provide clarity and avert potential harms, algorithms that impact human lives would ideally be reviewed by an independent body before they're deployed, just as environmental impact reports must be ...

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

Since the heyday of radio, records, cassette tapes, and MP3 players, the branding of sound has evolved from broad genres like rock and hip-hop to “paranormal dark cabaret afternoon” and “synth space,” ...

The original version of this story appeared in Quanta Magazine. One July afternoon in 2024, Ryan Williams set out to prove himself wrong. Two months had passed since he’d hit upon a startling ...

You chose selected. Each dot here represents a single video about selected. While you’re on the app, TikTok tracks how you interact with videos. It monitors your watch time, the videos you like, the ...

The algorithm has won. The most powerful social, video, and shopping platforms have all converged on a philosophy of coddling users in automated recommendations. Whether through Spotify’s personalized ...

Three new books warn against turning into the person the algorithm thinks you are. Like a lot of Netflix subscribers, I find that my personal feed tends to be hit or miss. Usually more miss. The ...

In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy Squirrels&Bears, answers: “How can I make my content go viral on social media?” You can ...