Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of ...

Conversion tracking can be the bane of a PPC professional’s existence. That’s because there are so many variables. Every business has a different website and CMS, a different thing they want to track, ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

One of the main advantages of online advertising is the ability to track your results and measure your exact return on investment. As we've seen, with Google AdWords, you only pay when someone clicks ...

Ok class, today we’re moving into graduate level conversion tracking. But we’ll start with 101. First off, the number of people using AdWords without conversion tracking just stuns me. People contact ...

Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible ...

Conversion tracking is a must-have. If you can, you should. Simply knowing how many sales you generated for how much spend isn’t enough. You need to be able to know which keywords (and better, which ...

The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge area of potential for advertisers. A point worth ...

Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from in-app display ads, a feature that was previously only available for Android app ...

Cloud-based marketing software provider Marketo has announced a partnership with Google AdWords, claiming a marketing automation industry first that will, in effect, give marketers insight into which ...