In a recent study published in Nature Communications, researchers investigate whether the human occipital-temporal cortex (OTC) co-represents the semantic and affective content of visual stimuli to ...

While the third-party cookie may be on the verge of collapse, companies that operate online cannot afford to return to the dark ages. Without detailed knowledge of your customers, you will struggle to ...

A new artificial intelligence (AI) model can predict and simulate human thought and behavior with a surprising degree of accuracy. The language model, called Centaur, could help researchers improve ...

The failure of so many polls to predict the outcomes and margins of the last two presidential elections underscores the maddening challenge faced by social scientists who try to predict actual ...

More and more machine learning is applied to human behavior. Increasingly these algorithms suffer from a hidden—but serious—problem. It arises because they often predict one thing while hoping for ...

A new study found that subtle differences in an animal’s behavior by midlife can predict how long it is likely to live.

A recent article in the Philadelphia Inquirer on the use of predictive analytics to determine which of Philadelphia's parolees were likely to commit murder caught my attention. A broad definition of ...

Is brain imaging overlooking the truth? Research shows that "weak" brain connections predict behavior as well as top signals, ...