As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail ...

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In sum, the student transformed a general interest in children in tragedy to an examination of Euripides’ depictions of children murdered by their parents. They then narrowed their focus to three ...

From cancer to Alzheimer’s: could a renewed focus on energy transform biomedicine? Including energy dynamics in research could improve our understanding of diseases and of the healing processes that ...

Marketers assume that the more choices they offer, the more likely customers will be able to find just the right thing. They assume, for instance, that offering 50 styles of jeans instead of two ...

Most leaders focus on how employees think and behave—but feelings matter just as much. by Sigal Barsade and Olivia (Mandy) O’Neill Before leaving work each day, employees at Ubiquity Retirement + ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...