Owner Google moves to block Barb data access months after allowing 200 channels to be monitored YouTube has been criticised by the TV and advertising industry after suspending its participation in a ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

LONDON—Viewers who remember a time before YouTube existed are the biggest consumers of the platform’s movies and TV shows, according to a new report from Ampere Analysis. The world’s most-used video ...

MBW’s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by music data analytics firm Chartmetric.

On its 20th anniversary, YouTube is venturing into an era of AI-generated video, and may never be the same. I had that shift in mind when I recently interviewed YouTube CEO Neal Mohan at his office at ...

YouTube creators will be able to dynamically swap sponsorship segments after publishing. Live streamers get side-panel ads that don't interrupt content. YouTube Shopping will automatically tag ...

A few months ago, Danny Goodwin – editorial director at Search Engine Land and SMX – flagged a curious pattern on YouTube. He wasn’t seeing content theft. He wasn’t even talking about clickbait. What ...

Recent research analyzing millions of videos across major platforms reveals differing video content strategies and engagement patterns as YouTube and TikTok continue to develop their offerings. An ...

You've mastered the art of long-form video, building an audience with in-depth tutorials, engaging vlogs, or thought-provoking documentaries. But in today's fast-paced digital world, YouTube Shorts ...