Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Summary: As short-form video content (TikTok, Reels, Shorts) dominates social media, researchers are beginning to uncover why some people are more prone to Short Video Addiction (SVA) than others. A ...

As short-form video begins to dominate global viewing habits, a new monetization playbook is emerging — one driven by watch time, scalable content formats and increasingly, AI-generated storytelling.

Objective: We aimed to investigate the relationship between short video addiction tendency and depression in a sample of rural older adults. In addition, we aimed to examine the mediating roles of ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...

Short-form videos have become one of the dominant ways young people engage with social media. These are clips lasting seconds up to a few minutes, driven by personalized algorithms that are deeply ...

Paramount+ is planning a move into short-form video, leaked documents reveal. Paramount CEO David Ellison has consistently talked about a tech-forward vision of the company. Disney and Netflix are ...

Following the success of TikTok and Instagram Reels, Disney announced that it’s bringing short-form video content to Disney+ in the U.S. this year in a bid to boost daily engagement. Disney made the ...