Black hat SEO. I met a guy doing a super unethical backlink strategy. This guy has an HR newsletter with few readers. The barely read newsletter has an X account with tens of thousands of fake followers. Lots of fake engagement on the X posts, too. The newsletter is social proofed to look legitimate. Fake logos, fake followers, fake everything. The guy reaches out to blogs in his niche. “If you link to me, I’ll include your article or your blog in my newsletter of tens of thousands of HR readers

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