How to Build a Media Mix Model (MMM) | Complete Tutorial by Recast
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How to Build a Media Mix Model (MMM) | Complete Tutorial by Recast
Most media mix models are not robust and will break under the pressures of a real marketing program. These failures are often for a boring reason: the model-building process cuts corners. Think frozen coefficients, hidden assumptions, unstable refreshes, and/or results nobody can defend when a CFO pushes back. The math might be fine, but the ...
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A lot of you blame people for not engaging your content when the real issue is that your content lacks structure, value, positioning, consistency, or proper branding. Sometimes it’s not “village people.” Sometimes your content genuinely needs work. And after helping different people over the years, both privately and through The Refined Community, I’ve decided to work closely with 50 people this time around to help them improve their visibility, content positioning, structure, branding, audience
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A lot of you blame people for not engaging your content when the real issue is that your content lacks structure, value, positioning, consistency, or proper branding. Sometimes it’s not “village people.” Sometimes your content genuinely needs work. And after helping different people over the years, both privately and through The Refined Community, I’ve decided to work closely with 50 people this time around to help them improve their visibility, content positioning, structure, branding, audience
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