Social media isn't social anymore. We now live in an interest media world. In this talk, I break down why followers matter less than ever, how a brand-new account can generate millions of views, and why a single piece of content can completely change the trajectory of your career or business. I share why adaptability is the most important skill in the AI era, how I think about attention in a fragmented world, and why creating value-first content beats constantly asking for the sale. We also dive

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All names and accounts mentioned in this video are used only as part of a public case study and strategic analysis, with full respect to everyone mentioned. This is not a comparison between creators. It is an example of how strategic thinking and the right use of social media features can take influencer marketing decisions to a completely different level. From one simple Instagram feature, we were able to identify: • Market positioning • Audience overlap • Shared communities • Competitor mappin

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